Thousands of Realtors..... Hundreds of Real Estate Companies.....
One Common Marketing Platform..... the Multiple Listing Service!
The MLS (Multiple Listing Service) is by far the most powerful real estate marketing
tool available. The MLS is a network where real estate brokers pool their listings
together. Real estate agents working with buyers use the MLS network almost exclusively
to find properties for their clients. Since a significant number of buyers work
with real estate agents, MLS exposure will greatly increase your chances of selling
and selling faster. Most clients of real estate agents are also set up on auto-email
directly from the MLS. Any time a property gets listed on the MLS that meets the
client's search criteria, it is automatically emailed to them. MLS listings are
also automatically uploaded to dozens of popular real estate websites and services.
Many of today's buyers choose to search these internet sites on their own in searching
for properties.
A Residential Listing Contract with an MLS member real estate brokerage is required
to be listed on the MLS. The MLS also requires that a co-broke commission amount
be paid to any real estate agent/broker who finds a buyer for your property. This
amount in our area is traditionally 2.4%, but it is determined upfront by you (a
realistic range is 2.0%-2.4%, but we still recommend 2.4% to assure your property
is most marketable). With our MLS Listing Plan, if the buyer of your property is
not working with a real estate agent/broker, then you won't owe any additional commission
beyond the prepaid fee for the service. Since many buyers today search the various
internet sites that carry MLS listings on their own, a high percentage of our MLS
Listing Plan properties sell without a realtor and no co-broke commission owed!